Qualitative Research

Unlock Success With Us

Without sufficient study, launching a new product or exporting to a new market is a recipe for failure. With that in mind, INJ has been delivering expert insights for over a decade that has helped clients in making influential and effective decisions.

Bridging Knowledge Gaps

Connecting industry experts, Key Opinion leaders and C-suite professionals to bridge the gaps in knowledge. We help make you smart choices based on real time insights from the industry, so you carry through exactly what your immediate consumers are expecting!

Targeted Solutions For Your Business

Be it devising your GTM strategy, or introducing a brand new product in the market, we secure the right respondents for you. We help solve most demanding challenges for you or your clients on your behalf, carry out consequential due-diligence, and help you win new businesses.

INJ’s Approach To Quality Insights

Quick Synopsis

Particular process steps are followed during the entire cycle in order to ensure sample preciseness and insights quality. For which, we – 

1. Search

Relationship Manager at INJ helps clients identify and source the right Experts leveraging our Insights Platform.

2. Screen

We work with clients to align the screening criteria and then the platform filters out the right respondents in no time.

3. Deliver

Through robust sourcing and screening methodologies, INJ delivers quality insights!

Comprehensive Data Solutions

We gather, record and analyze all types of data.

We give your clients the most insight possible into their goals, identify the voice of the final consumer, evaluate and enhance concepts, and assess performance for ongoing progress.

To get ready for critical briefings and key business prospects, we conduct market and competitive research.

Hear From Our Client

‘It's been a pleasure working with INJ thus far. I would definitely work with your team again on future projects and recommend you to my colleagues. I feel confident and supported in our research. The quality of respondents you delivered was exceptional and done in a timely manner. The respondent profiles were exactly what we were looking for. I especially appreciate your communication throughout the project. Your team answers emails rapidly, provides clear and thorough updates, and are always willing to jump on the phone if and when necessary.’
Associate Consultant
Healthcare at a leading research & analysis firm

Case Studies

MRI & CT scan Future Market Trends

To assist a healthcare intelligence firm understand the current process and requirements for procurement of MRIs and CT Scan devices.

Marketing plan for a new financial platform

To gain in-depth insights into the competitive landscape, potential customers, as well as the size and structure of the targeted markets.

Qualitative Methodologies



We recruit industry experts, consumers, patients and users alike to cater to your research demands.


In-Depth Interviews

By utilizing the power of a live interaction, IDIs helps deliver insights from selectively recruited top notch professionals.


Focus Group

Our FGDs are equipped with state-of-the-art technology to ensure that discussions are recorded, transcribed, & analyzed accurately.


Online Bulletin Boards

With online bulletin boards, members are given more time to formulate responses leading to better data quality.



Be it a conference, seminar, or workshop, we offer seasoned speakers to share their expertise for your industry specific events!

Frequently Asked Questions

Primary Research

  • Expert Insights – Qualitative Research (link to the respective service page)
  • Quantitative Research (link to the respective service page)

Secondary Research

  • Business Research (link to the respective service page)

INJ is a one-stop-shop providing end-to-end market research services. We undertake innovative data collection/mining services leveraging different methodologies.

INJ has an expert database to exceptionally target any B2B audience across the globe from a range of industries. It makes it easier for the clients to make INJ their go-to partner for Niche and hard to reach audiences.

B2C – INJ’s capabilities are limitless when it comes to this audience. This audience is segregated across demographics like HHI, Age, Gender, Occupation, Ethnicity, Geography, etc. This makes it effective for INJ to execute product/brand centric engagements.

We use a range of methodologies to cater to the unique needs of our clients. Some of the most commonly used methodologies include Surveys (CATI/CAWI), Focus groups, In-depth Interviews, Secondary Research and Data Analytics. (Please include a link to direct to our services page for further details)

Though we cover the globe; however, the Go-to markets of most of our research engagements are North America (US, & Canada),  Europe (UK, France, Germany, Spain, Italy, Nordics, and Benelux), LATAM (Mexico, Columbia, Brazil, Chile, and Argentina), Middle East (UAE & Saudi Arabia), Asia Pacific (India, Singapore, Thailand, Philippines, Vietnam, Malaysia, and Indonesia), and Oceania (Australia & New Zealand).

In addition, we have a limited but robust presence across China, Japan, Hong Kong, Russia, Taiwan, and South Korea. 

INJ Partners is committed and driven to provide top notch data quality and consistency to our clients by eliminating undesired survey behaviors. In order to achieve the same, we follow numerous measures and procedures including –
• Quality checks at different survey intervals
• Timing Metrics to avoid sending consistent speeders to surveys
• Providing break points to improve respondent experience
• Survey Logics
• Open-End responses
• Automated Syntaxes
By utilizing the above mentioned techniques, we ensure bad or redundant respondents are not allowed to hamper the data quality by blacklisting them permanently from our survey platform after three strikes. All such instances are subjected to manual review and where these checks do not meet our required standards, the respondent’s account is flagged and a notification sent to them to advise that they have not met the required standard for this survey. They are also reminded of the importance of being diligent and following instructions to provide the best quality of considered response at all times.

INJ has a dedicated Privacy and Compliance team (Link to our Privacy Policy Page), which focuses on INJ’s compliance with key data protection laws and regulations that apply in the various jurisdictions in which we operate. INJ addresses data protection laws and regulations through the use of data privacy agreements with our partners and updates to our policies and procedures to ensure INJ is establishing the appropriate controls to encourage the best privacy practices throughout the company. 

We are committed to handling personal information and data with integrity and care.

Quick TATs on projects is INJs forte. INJs Express Expert Interviews is a service line that enables INJ to deliver Experts in 24-48 hours.

That’s just in terms of data collection. With INJs round the clock Project management support, the clients never wait for response. The teams are strategically placed in the client’s timezone to cater to their needs.

Our pricing structure is based on the universe availability and the IR of the targeted audience. We quote on a project-to-project basis in order to meet bespoke requirements.

Our clients only pay for the services they take, the experts they speak to, and the projects they commit to us. Transparent pricing structure makes it very easy for the clients to choose what they want and pay how they like.


Get In Touch

We believe that collaboration is the key to success. For which we invite you to get in touch with us and achieve your goals.