The client, a prevalent beverage company, wanted to gain understanding of how dietary changes influences beverage choices. Especially, consumers’ desire to seek more from their beverage experiences. Also, needed to disclose how beverage niche can be revolutionized.

Consumers want an upgraded experience from their beverages, but existing offerings in the beverage landscape all “taste” the same, according to the study team. Furthermore, the researchers discovered that customers’ beverage arsenals are broad, and that mood and the proper occasion at any given time have a direct impact on their choices.

This discovery gave the corporation the opportunity to introduce additional beverage options for moods or occasions when options are currently limited. The research was primarily conducted in the USA.