Customer Behaviour Tracking (FMCG)
For a FMCG conglomerate to:
– Shift its focus away from products and onto customers
– Increase the efficiency of its marketing budget
– Improve customer understanding and insight
Quantitative Survey with Discrete Choice
Customers from retail outlet selling the brand’s product
The client was successful in analyzing the top 10% customer segment comprising of 18% of total sales. This segment was then offered coupons and discounts which helped in achieving greater response rate.
Leveraged customer data and behavior trends for targeted promotional activities.