Case Study
Customer Behaviour Tracking (FMCG)
Research Objective
For a FMCG conglomerate to:
– Shift its focus away from products and onto customers
– Increase the efficiency of its marketing budget
– Improve customer understanding and insight
Targeted Region
California, USA
Sample Size
350
Methodology
Quantitative Survey with Discrete Choice
Targeted Group
Customers from retail outlet selling the brand’s product
Outcomes
The client was successful in analyzing the top 10% customer segment comprising of 18% of total sales. This segment was then offered coupons and discounts which helped in achieving greater response rate.
Leveraged customer data and behavior trends for targeted promotional activities.