Case Study – Customer Behaviour Tracking (FMCG)

Case Study

Customer Behaviour Tracking (FMCG)

Research Objective

For a FMCG conglomerate to:

– Shift its focus away from products and onto customers

– Increase the efficiency of its marketing budget

– Improve customer understanding and insight

b2b SaaS market research -

Targeted Region

California, USA

Sample Size



Quantitative Survey with Discrete Choice

Targeted Group

Customers from retail outlet selling the brand’s product


The client was successful in analyzing the top 10% customer segment comprising of 18% of total sales. This segment was then offered coupons and discounts which helped in achieving greater response rate.

Leveraged customer data and behavior trends for targeted promotional activities.