Improved Sales Strategy with Geospatial Insights
- Our client, a mid-sized automotive dealership chain with locations across the Midwest United States, sought to enhance its sales strategy
- Understanding regional preferences for vehicle models, and efficiently targeting their marketing efforts
- Identifying optimal locations for new dealerships, understanding regional preferences for vehicle models, and efficiently targeting their marketing efforts
- Utilize proximity analysis to evaluate the impact of competitors and existing dealership locations
- Evaluated traffic patterns to ensure new dealership locations are highly accessible and convenient
- Analyze movement patterns to identify high-traffic areas and customer behaviors
- Suggested adjusting inventory mix at each dealership to match regional preferences, improving sales efficiency
- Divided the market into segments based on demographic and behavioral characteristics
- Relocated the underperforming dealership, which saw a 25% increase in foot traffic
- – Also, identified optimal locations, whereas sales increased by 16% within the first six months
- Adjusted vehicle inventory based on regional preferences, reducing overstock of less popular models
- Launched geospatially targeted marketing campaigns that increased conversion rates and improved the return on marketing investment
