EV Market Entry Strategy for Mid-Tier Automaker
- Our client, headquartered in Europe, mid tier automaker with a history of producing conventional gasoline-powered vehicles.
- Undergoing a monumental shift towards electric vehicles (EVs) driven by environmental concerns, regulatory mandates, and tech advancements.
- To provide actionable insights and strategic recommendations to mid-tier automakers seeking to enter or expand their presence in the EV market.
- Conduct surveys targeting current EV owners, prospective buyers, and non-EV owners to understand perceptions, concerns, and behaviors.
- Analyze driving patterns, charging behavior, and range utilization data from EVs to identify common challenges.
- Assess advancements in battery technology, charging infrastructure, range estimation algorithms, and navigation systems to determine their effectiveness in mitigating risks.
- Engage with EV owners and industry experts to gather insights into real-world experiences, challenges, and potential solutions for addressing various concerns.
- By addressing these concerns directly, automakers can tailor their marketing and educational campaigns – leading to a 13% increase in consumer confidence and a corresponding rise in EV adoption rates.
- Better understanding of real-world range capabilities and charging needs, resulting in optimized infrastructure can boost EV adoption by up to 25%.
- Reduces unnecessary investments in charging infrastructure, leading to cost savings and more efficient allocation of resources.
