Site Selection for a New Theme Park Using Geospatial Data
- A leading theme park company aimed to establish a new park in the United States, targeting high footfall, maximum revenue, and a competitive edge. They partnered with our market research and geospatial insights firm to leverage advanced geospatial data analysis for optimal site selection
- The primary objective was to identify states in the US that offer the highest potential for a successful theme park based on the criteria such as state population, per capita income, etc.
- Data Collection and Preparation: Gathered data from the US Census Bureau, Bureau of Economic Analysis, industry reports, and consumer expenditure surveys.
- Geospatial Analysis: Created and overlaid geospatial layers for population density, income levels, spending patterns, property rates, and competition; generated heatmaps and clusters
- Ranking and Scoring: Developed a weighted scoring model, calculated composite scores, and ranked states to identify top site selection candidates.
- Followed up by conducting detailed state analysis of the top 3 ranked states and sharing localized insights with the client
- Successfully identified optimal states for the theme park's expansion, balancing socio-economic factors, property rates, and competitive landscape. This strategic approach ensures the new theme park will be positioned for long-term success and profitability
- Recommendations
- – Primary focus on Florida
- – Secondary focus on Texas
- – Strategic entry in California
