Enhancing OTT Platform Engagement by Data-Driven Strategies
- Our client, a global leader streaming service provider with a significant presence in the media and entertainment sector
- The company offers a vast library of on-demand video content, including movies, TV shows, and exclusive original series
- Identify key factors influencing user engagement on OTT platform leveraging insights to improve UX, increase viewer retention, and enhance content personalization
- Explore content offerings, possible UI/UX enhancements, personalized techniques to drive better engagement
- Conducting A/B tests to evaluate the effectiveness of promotion strategies & new recommendation algorithms
- Examine the viewing habits and preferences across different demographics (age, gender, region)
- Monitor user behavior and feedback to keep the recommendation engine and personalization strategies up to date
- Deploy real-time analytics to monitor and respond to user activities and preferences promptly
- Improving UI/UX made the platform more intuitive and enjoyable to use:
- – 15% decrease in bounce rates and a 20% increase in session durations
- – With reduced churn rates & increased session lengths, users explored more content than usual
- A/B tests results in a 20% increase in conversion rates for promotional campaigns and a 15% increase in relevance of recommendation algorithms
