Addressing Digital Piracy in the Media Industry

Background

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  • Our client, a small media company specializing in independent films and niche TV shows, faced significant challenges due to digital piracy
  • Unauthorized distribution of their content led to substantial revenue losses and threatened their ability to invest in new projects

Objective

  • To provide the client with practical, data-driven strategies to mitigate digital piracy, protect their intellectual property, and recover lost revenue

Solution

WorkStream
  • Conducted an extensive review of research reports, industry publications, and case studies to identify current digital piracy trends
  • Utilize advanced content identification and monitoring tools to detect instances of piracy in real-time
  • Evaluated the effectiveness of technological solutions like Digital Rights Management (DRM), to prevent unauthorized content distribution and enabling transparent royalty tracking
  • Develop campaigns to gain insights about the impact of piracy on creators
  • Collaborative efforts to combat digital piracy involving a multi-stakeholder approach

Impact

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  • Provided actionable recommendations to strengthen the client's legal strategies, advocating for stricter intellectual property enforcement and participation in global anti-piracy coalitions
    • –  Advised on adopting advanced technologies like DRM and blockchain, reducing unauthorized access by 40% in six months
  • Implemented practical solutions, leading to a 25% recovery in lost revenue
  • Facilitated industry-wide initiatives for information sharing, reduced piracy rates through coordinated efforts