Enhancing Patient Engagement in Neuropathic Pain Treatment
- The pharmaceutical company faced challenges in increasing the adoption of Lyrica among patients with neuropathic pain in the US
- Despite Lyrica's proven efficacy, there was limited awareness and understanding of its benefits among both patients and healthcare providers
- The goal was to educate patients on the benefits of Lyrica, enhance brand recognition, and ultimately increase prescription rates and market share in the US
- Secondary Research: Conducted extensive market analysis to understand the current awareness levels and perceptions of Lyrica among the target audience
- – Analyzed competitive landscape and identified key differentiators
- Primary Research: Conducted surveys and focus groups with patients and healthcare providers to gather insights on pain management needs and preferences.
- – Collected patient testimonials to highlight real-world benefits of Lyrica
- Implemented a multichannel digital marketing campaign, including search engine marketing, social media ads, content marketing and patient testimonials
- The campaign drove a 30% increase in traffic to the Lyrica website
- High engagement rates with content on social media, reflecting strong interest and interaction from the target audience
- The ROI was mapped through increased prescription rates, showing a 15% uplift in sales within six months of the campaign launch
